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Klaviyo Vs Mailchimp: Which One Is The Best?

Klaviyo and Mailchimp are both excellent email marketing tools. Therefore, it is quite common that people are searching for a comparison between the two.

The most common queries are:

  1. What is the difference between Mailchimp and Klaviyo?
  2. Which is the best tool for Shopify and Shopify Plus?
  3. Is Klaviyo better than Mailchimp?

According to the latest statistics, 20 per cent of e-commerce companies use email automation features to send out personalized emails. With just the click of a button, you can generate more sales and revenues.

Mailchimp and Klaviyo are both e-commerce marketing automation tools that can help you create a seamless customer experience and generate profits. But when there is “Klaviyo vs Mailchimp”, which one should you go for? Which one will save you money in the long run? And which software do the elites prefer?

In this post, we’re going to discuss the important features of Klaviyo and Mailchimp which you can compare. This information will help you pick the winner in the battle of Klaviyo vs. Mailchimp.

The post will help you make a crystal clear decision about whether to go for Klaviyo or Mailchimp. Let’s start.

Which is better: Short Answer:

Both Klaviyo and Mailchimp offer easy email marketing tools. While Klaviyo appears to be costly, Mailchimp has a tiered pricing approach, so you end up paying more for all its premium add-ons. Hence, for beginners, Mailchimp is better, but for businesses with big email lists, Klaviyo is the cost-effective solution.

Klaviyo is a newer platform that’s quickly gained popularity due to its focus on data-driven email marketing. Klaviyo integrates with a variety of e-commerce platforms and web analytics tools, which gives it a lot of valuable data to work with. This data is used to automatically segment your subscribers and send them more personalized and relevant emails.

Mailchimp is a more traditional email marketing platform that’s been around for much longer. Mailchimp also offers a wide range of integrations and features but doesn’t have the same focus on data-driven email marketing.

Klaviyo vs Mailchimp in-depth.

Both Klaviyo and MailChimp are excellent e-commerce marketing solutions to help you get the job done. Whether you aim to expand your eCommerce business, build more trust with your customers, or automate your marketing campaignsLet’sts dive deep into the features of both software.

Klaviyo vs Mailchimp
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Mailchimp Features

Mailchimp is a marketing automation tool for creating, sending, and analyzing email and ad campaigns. It allows you to develop customized and unique emails while also offering a variety of pre-made email templates.

The Mailchimp company offers a freemium option, allowing you to send up to 12,000 emails to 2,000 subscribers every month for free. In addition to this, the Mailchimp mobile application helps you to design and deliver campaigns, manage subscribers, track account activity, and more.

To streamline your organization, Mailchimp offers a variety of integrations and web services. Mailchimp also offers technical support via email, live chat, and an online knowledge base.

Let’s check out some of the key Mailchimp features to help you evaluate Mailchimp vs. Klaviyo.

Marketing CRM

A Customer Relationship Management (CRM) tool can increase your trust level with your customers. When you use Mailchimp CRM, you can get to know your audience and discover new ways to market to them.

Mailchimp Marketing CRM

Customer relationship management is more than just a marketing solution for large corporations. Mailchimp’s marketing CRM tools can help you build stronger connections with your customers from day one.

Here are the six ways Mailchimp Marketing CRM will help you create an effective marketing campaign: –

  1. Audiences: You can add an unlimited number of people to your email lists.
  2. Advanced Segmentation: to help you deliver the right message to the right person.
  3. Contact Profiles are a simple and powerful way to get an in-depth understanding of each new subscriber on your list.
  4. Apart from many built-in methods, the Mailchimp Tags feature allows you to add specific insights and create custom email segments.
  5. Inbox: Helps organize your conversations and messages using labels, internal comments, and other inbox tools.
  6. Mailchimp Mobile App: Helps you to manage your MailChimp CRM functions on the go.-

Behavioural Targeting

Behavioural targeting is a marketing technique that collects and uses a person’s online browsing and purchasing history to improve advertising email campaigns. This information is used to create ads that are relevant to that specific user’s behaviour and interests. Consider the following scenario: If a person frequently shops at Footlocker and/or, marketers would gather information from the customer’s internet browsing history.

Mailchimp’s behavioural targeting tools can help you automate targeted messages in response to specific actions taken by your subscribers. You can send a welcome message to new signups and customers to introduce them to your brand. In addition, you can send related product recommendations to a recent buyer. Mailchimp’s behavioural targeting feature can help you scale your marketing without having to do the work every time.

Creative Assistant

The Creative Assistant in Mailchimp is an AI-powered design tool that creates beautiful designs ready to be used in various marketing channels. By simply entering the URL of your website, the AI creates a brand kit with unique, branded designs so you can improve your marketing and sales.

Mailchimp Creative Assistant

The AI ensures that your designs are professional, beautiful, and consistent across channels, but you still have the final say and can easily edit or tweak them before publishing.


The automation feature in Mailchimp helps you streamline your communications and ensures that your contacts receive the appropriate emails at the appropriate times to accomplish this, Mailchimp provides several pre-made automation with defined triggers to choose from and completely customize your marketing message.

Customer Journey Automation

The Customer Journey feature in Mailchimp allows you to create dynamic, automated marketing paths for your contacts. In addition to this, you can create a journey map with multiple starting points, branches, and unique actions for each of your contacts.

Insights and Optimization

The Mailchimp account helps keep track of all your email campaigns, including emails, automation, social ads, and more, with real-time statistics so you can quickly figure out what’s working and allocate your marketing budget wisely.

Mailchimp’s growth, engagement, and revenue reports will help you better understand your audience’s behaviour. You can easily determine who has interacted with your website and whether they have clicked, purchased, or downloaded something. This can help you plan your future content accordingly.

With Mailchimp Insights, you can track sales from the first click to the final sale. Hence, you can pinpoint which customers bought your products, what they bought, and how much money you made. The insights feature shows you where your subscribers are in the customer journey and therefore, is a useful tool for businesses that want to collect information about their contacts quickly and easily.

The Website and Landing Pages

The Mailchimp website builder helps you build a beautiful website without any design or coding experience. Within an hour, you can have a fully customizable, mobile-friendly website. All you need is a domain name to link with your website.

Website Creator

Mailchimp can help you build a small business website, a landing page, an online store, or something else entirely. With Mailchimp’s simple website builder, you can give your small business a unique online presence.

Klaviyo Features

Klaviyo is a platform that enables businesses of all sizes to provide a consistent customer experience across all of their marketing channels. Customer-centric brands can use the platform to create amazing experiences and scale up their marketing operations.

You can keep all of your customers’ information in one place and create a smooth workflow. While Klaviyo can help startups and small businesses get started, established brands can also grow faster by utilizing the platform’s tools.

The platform provides brands with all of the necessary tools, guidance, and technology to help them grow faster. From entrepreneurs to leading brands, Klaviyo has everything you need to deliver customized experiences across various marketing channels.

Let us check out the key features of Klaviyo now.


Klaviyo’s CRM tools are extremely effective. You can create customer profiles that give you a detailed overview of key information, such as their contact information, which segments and lists they belong to, the emails they’ve received and opened, and more. They also have some pretty detailed analytics in chart form for each contact. This gives you instant, easy-to-understand information and shows you how engaged they are with your company.


Smart Segmentation is a feature that allows you to automatically segment customers based on their activities and behaviour. This allows you to send targeted emails to the subscribers who want them. In addition, Klaviyo’s web tracking enables you to send discounts on specific items to customers who have been browsing specific types of products.


Data is the foundation of personalized messaging. That’s where Klaviyo’s integrations come in. Not only It helps by connecting over 200 ready-to-use integrations with all of your software it also ensures that you always have the most up-to-date customer data in one place.


There are integrations available for all the below-mentioned business activities.

  • Ecommerce
  • Payments and Orders
  • Customer support
  • Loyalty and surveys
  • Subscriptions
  • User-generated content

Klaviyo makes it quite simple to connect with popular e-commerce platforms like Shopify store, WooCommerce, and BigCommerce.

Workflow Automation

Klaviyo offers email and SMS marketing automation designed specifically for eCommerce. With hyper-targeted, behaviour-triggered messages, you can target the right people, increase retention, and drive more repeat sales, even for your high-ticket products and services.

Workflow Automation

Klaviyo has dozens of pre-built flows essential for your business activities. It is fully customizable and ready for any combination of emails and text messages.

  • Welcome series based on the source of acquisition
  • Abandonment of browsing based on a cart value
  • Regaining and cross-selling inactive contacts
  • VIPs receive back-in-stock and price-drop notifications.
  • Discounted happy birthday messages
  • Order and shipping status updates
  • Webhooks are used to send direct mail to large spenders.

Advanced Segmentation

With the help of Klaviyo, you can discover effective advanced segmentation strategies that provide insights into your customer base and allow you to provide highly personalized experiences to your subscribers.

With the help of Klaviyo’s Advanced Segmentation, you can gain detailed insights about your customers to create a powerful, data-driven marketing strategy. While you may be familiar with the fundamentals of segmentation, Kaviyo’s Segment Builder is such a powerful tool that there are bound to be areas where you can improve.

Detailed Reporting

Klaviyo is designed to help your business grow and strengthen relationships with your potential customers. Automation and segmentation tools enable you to personalize and target your communication efforts across channels in order to increase engagement and drive business growth.


However, proper reporting is required to measure and analyze performance trends over time to understand how well your business strategies and marketing efforts are working.

Klaviyo provides a comprehensive set of reporting tools to help you understand a wide range of data points to assess performance. It helps you determine what is and isn’t working, and identify areas for improvement.

Side-by-Side Comparison

Pricing– High Initial cost,
– Transparent pricing (no hidden fees)
– provide more value for your money.
– Low initial fees,
– Additional features are chargeable
– The pricing is not transparent.
Integrations– 200+ One-click integration
– Integrates with popular eCommerce platforms like Shopify, ShopifyPlus, BigCommerce, WooCommerce, PrestaShop, and Magento Commerce.
– Mailchimp has a large library of apps and web tools to integrate with.
– Easily integrates with eCommerce platforms, customer support platforms, leading CMS, forms and survey applications, design tools, and many more.
Email TemplateBoth Klaviyo and Mailchimp have pre-built email templates to create beautiful emails for the audience.
Facebook adBoth Klaviyo and Mailchimp have seamless integration with Facebook to manage your Facebook advertisements.
Customer SupportA dedicated customer support manager is assigned for onboarding at no extra cost.provides 24/7 support via email and chat.
Predictive Analyticshelps predict a customer’s next order date, customer lifetime value, potential spending, etc.No such feature is available.
SMS MarketingA built-in feature of Klaviyo.Have to integrate with a third-party application.
Unlimited Email SendsA free account allows 500 daily emails to be sent to 250 subscribers.A free account allows 2000 daily emails to be sent to 1000 subscribers
Data ScienceHelps you get a crystal clear picture of the return on investment (ROI).No such feature is available.
Social Media IntegrationsAvailableAvailable
Marketing ChannelMultiple (in-built)Multiple (with integrations)
Multivariate TestingAvailableAvailable

Klaviyo Vs Mailchimp for Shopify

After a messy break-up of Mailchimp and Shopify (a popular eCommerce platform), we are very glad to hear that they are back in business together. Mailchimp, in their article, has announced that they are in direct partnership with Shopify now.

As a result, the question of which email marketing platform is better for Shopify (or any other eCommerce store) becomes very relevant. So, let’s dive into the topic right away.

If we talk about the key features of both software, then we can conclude that while both get the job done, Klaviyo still has a slight edge over Mailchimp users when it comes to Shopify. Klaviyo’s user interface provides greater ease of use.

Apart from that, Klaviyo provides extra features that will help you boost your e-commerce email campaign. Some of them are listed as follows:

  • Back-in-stock automation and one-of-a-kind coupon codes to boost engagement and upsells.
  • Popups with advanced features to capture new leads.
  • Shopify integration and other integrations with Zapier for more robust marketing initiatives and increased productivity.

Mailchimp does not provide these awesome extra goodies in its account. Therefore, Klaviyo wins the battle here.

Is Klaviyo Better Than Mailchimp?

Klaviyo might have won the title of best email marketing tool for Shopify Plus. However, it does not mean that it can beat Mailchimp in other areas as well.

Over 70% of digital marketers use Mailchimp as their primary automation tool, in contrast to only about 2% who use Klaviyo. This is because Klaviyo is better suited for Shopify users only.

If you are a Shopify user, go for Klaviyo for advanced automation and analytics. For simpler workflows and reliable email delivery, go for Mailchimp.

Or you can simply search for email marketing alternatives. Here is a list of more email marketing software having great features along with their prices:

SendinblueGet Free AccountRs. 1510 (Lite)
Mailer LiteGet Free Account$9 per month (growing business)
Get ResponseGet Free Account$48.38 per month (top choice)
Omnisend Get Free Account$59 per month
HubspotGet Free Account$45 per month (Starter)
Email OctopusGet Free Account$8 per month (Pro)
AweberGet Free Account$19.33 per month (billed annually)
Convert KitGet Free Account$25 per month (Creator Pro)

Frequently Asked Questions

Is Klaviyo pricing worth the money?

Yes because Klaviyo provides all the tools necessary to build, run and analyze a successful eCommerce campaign at one transparent cost. Therefore, it is a powerful platform to scale your online business to new heights

Why do people use Klaviyo?

Klaviyo is a multi-channel platform that helps eCommerce business owners funnel customers through Email, SMS, Social media, and web notifications. The advanced tools help people make more money than any other email marketing platform.

Is Klaviyo best for Shopify?

Klaviyo is built keeping in mind the requirements of big eCommerce platforms like Shopify. The wide variety of tools and integrations available helps make Klaviyo the best email marketing solution for Shopify.

Is Klaviyo just for eCommerce?

Klaviyo is a powerful marketing automation tool that is designed for eCommerce businesses. With Klaviyo, you can easily create beautiful email campaigns, automate your marketing tasks, and track your results. While Klaviyo is an excellent tool for eCommerce businesses, it can also be used by other businesses to improve their marketing efforts. But if your business does not sell physical goods online then Mailchimp will be your best bet.

Can you use Klaviyo for non-eCommerce business?

Yes, you can use Klaviyo for non-eCommerce businesses! While Klaviyo was originally built for eCommerce companies, we realize many other types of businesses can still benefit from using the platform. Here are a few different types of businesses that use Klaviyo:
-B2B companies can use Klaviyo to increase customer retention.
-Service-based businesses can use Klaviyo to improve customer communication.
-brick-and-mortar businesses can use Klaviyo to drive in-store traffic.


According to recent stats, many e-commerce companies are using email automation features to drive more sales and revenues. Mailchimp and Klaviyo are the two most widely used email marketing platforms that help e-commerce giants automate their marketing strategies. But the question is which one is the best out of the two?

In the battle between Klaviyo vs Mailchimp, the short answer depends upon how much money you want to save. Both solutions get the work done, but if you are thinking about cutting costs for the long term, then Klaviyo is your best bet. On the other hand, if you want to start cheap, then go for Mailchimp.

If the budget is not your problem and you are looking for the best software out of the two, then I have also shared the key features of both software. While Klaviyo provides you with SMS marketing in addition to email marketing, Mailchimp, on the other hand, enables you to build your online store and websites.

So the best software in Klaviyo vs Mailchimp depends upon your budget and your business needs. I hope this article was helpful to you. In the end, I want to tell you that both of the programs provide excellent value for your money.

Before you go, share this article with your friends, and if you have any questions, let me know in the comments below.

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