In the world of digital marketing, an email’s life span is incredibly short. According to research, a follow up email subject line should be catchy and enticing enough to be opened again.
An average person receives nearly 320 emails per day, and that number is only expected to rise. So, if you’re not sending high-quality follow-up emails with attention-grabbing, must-click subject lines, you’re losing a lot of leads and sales.
In today’s post, I am going to help you enhance your follow up email subject line so that your emails never miss a click from your subscriber. Let’s get started.
The Importance of Follow up Email Subject Lines
The email subject line is the first thing your subscriber will notice. Therefore, getting the maximum amount of attention plays a crucial role in determining whether or not you get the kind of response you want.
The subject line of your email is possibly the most important few words in your email. The goal of the subject line is to entice the reader to click on your email and read more about it.
The subject line of the email builds curiosity in the reader. It should not reveal the whole point of the email and at the same time sound interesting, thereby encouraging them to know more about it.
In that sense, it is more like your company’s tagline. Therefore, the perfect follow up email subject line should be short, crisp, and enticing.
10 Actionable Tips To Write An Effective Follow Up Email Subject Line
A good subject line grabs the attention of your readers. Here are some email subject line suggestions and best practices in case you are missing out on them.
The key is hyper-personalization.
The best email subject lines must be catchy to stand out from the crowd. A personalized subject line can help you achieve just that.
Personalization works well in conjunction with targeted automation, such as post-purchase follow-ups and birthday discounts. You can personalize the subject lines with each recipient’s name or location by using merge tags.
Examples:
- Sam, you could be an astronaut too.
- Adam, don’t start a blog if this is you.
- John, here is your free masterclass.
Use numbers and special characters.
Your follow up email subject line should mention any percentage sales or discounts you’re running on your website. Zomato, the food delivery platform, is killing it with subject lines in their email marketing campaigns.
In addition to the personalization, the use of special characters and numbers in the subject lines stands out. Therefore, for mentioning any discounts, use %, for mentioning any trending hashtag, make use of #, and for mentioning time or amounts, use numbers or any special units like kgs, ml etc.
Examples:-
- Here’s the catch: Buy 1 Get 1 Free.
- 76% Off, Expires in 6 hours.
- Hurry! #paydaysale ends tonight.
Make use of emojis.
The use of emojis in your email subject line is another powerful technique to enhance the click through rate of your email. If the subject line of your follow-up email is something like “Why does your business need to buy email marketing software?”, using emojis in the subject line can make it more appealing.
Make your subscribers feel special.
Just like with your loved ones, making your audience feel important can spur tons of engagement. Here’s how you can achieve just that by using the following phrases in your email subject lines:
- “Rahul, don’t miss this amazing…”
- “Sanjay, here’s an exclusive chance to..”
- “John, are you being deceived?”
So what are we doing here? Simply, we’re trying to convey a highly personalized message, which tries to invoke an emotional response. The subject line is written as such; you’re trying to give them an exclusive and secret offer made just for them.
Create a sense of urgency.
Instilling urgency in your email subject line compels your readers to act right away. However, be cautious to only use these subject lines sparingly and only when the situation truly calls for immediate action.
Examples: –
- 50% Off This is your last chance.
- Only 12 hours left to join Ethan.
- Save 50%+ (Ends Soon).
Use short sentences.
A larger chunk of your audience is reading your emails on their mobile phones. Therefore, short subject lines are more optimized and effective in bringing engagement.
Make sure the subject line is no longer than 50 characters (around eight to nine words). Use simple, easy-to-understand language to deliver your message.
Offer Discount Coupons
Any follow up email subject line can get tons of engagement if it offers a discount coupon or a freebie. So, try to keep some of your products or services ready at discounted prices for quick results.
Ask A Question
Asking a question in your follow up email subject line is a classic cold email sales tactic. It compels your reader to open the email, thereby generating more opportunities to showcase your product or service and earn a future sale.
Examples: –
- Ready for online success?
- What’s the one reason you’re still broke?
- Do you truly know what you deserve?
Add The Name Of A Mutual Friend.
Dropping the name of a mutual connection can definitely earn you some extra points. I will be very curious to open an email if it contains the name of a friend I know.
However, bring up mutual contact only if it is highly relevant. The fact that you both follow Elon Musk on Twitter does not count.
Use This Simple Hack
I have come to know this simple trick, which is highly difficult to avoid. At the start of your subject line, just add the word “Re:” to your subject line.
Recently, I have been browsing my Gmail (which I hardly open) to check out thousands of unread emails. My eyes just keep on sticking to emails that start with the word “Re:”.
Are Email Subject Line Generators Helpful?
Email subject line generators can be useful in a number of ways.
First, they can help you come up with ideas for the best email subject lines that you may not have thought of on your own.
Second, they can help you test different subject lines to see which ones are more effective in getting people to open your emails.
Third, they can help you avoid using the same email subject line over and over again, which can help keep your email open rates high.
Follow Up Email Subject Line Generator
From the above discussion, you will have a clear understanding of how to write a perfect follow up email subject line. However, if you’re still confused, then here is a list of free email subject line generators that will, in one click, generate hundreds of subject lines:
ActiveCampaign’s free email subject line generator:
ActiveCampaign is an email automation platform that can be used for email marketing, CRM, customer experience, and other purposes. They provide a free email subject line generator tool that provides you with 4 free subject lines every time you refresh the page.
If you’re looking for a way to improve your email open rates, you should definitely check out ActiveCampaign’s free email subject line generator. This tool allows you to quickly and easily create subject lines that are proven to increase open rates.
What’s great about the ActiveCampaign subject line generator is that it takes into account a number of different factors, including the length of the subject line, the number of words, and the use of emojis. With this tool, you can be sure that your subject lines are both effective and eye-catching.
If you’re not sure what to put in your subject line, the generator can also help with that. Simply enter a few keywords related to your email’s content and the tool will generate a list of subject line ideas for you to choose from.
Overall, the ActiveCampaign subject line generator is a valuable tool that can help you increase your email open rates. If you’re looking for a way to improve your email marketing, this is a great place to start.
Keap:
Another free email subject line generator tool is Keap, which you can use to capture your audience’s attention with a variety of email types. Keap can provide you with some solid starting angles from which you can edit and build.
If you’re looking for a way to improve your email open rates, using a subject line generator can be a great way to do it. By testing different subject lines, you can find the perfect one for your audience.
There are a few different ways that you can go about finding the best subject line for your email. One way is to use a tool like Keap’s free email subject line generator.
With this tool, you can input your email’s sender name, subject, and pre-header text. Then, Keap will generate a list of potential subject lines for you to choose from.
Another way to find a great subject line is to A/B test different options. This means that you would send out two different emails, each with a different subject line. Then, you would track which subject line resulted in more people opening and engaging with your email.
Whichever method you choose, testing different subject lines is a great way to improve your email open rates and improving your email marketing strategy.
Salesblink cold email subject line generator:
Salesblink is a free and straightforward tool for creating sales email subject line for cold outreach emails. If you’re a digital marketer and are looking for a tool to help you create cold email subject lines that will get your messages opened and read, then you should check out Salesblink.
Salesblink is a free online tool that helps you generate catchy and attention-grabbing sales email subject line for your cold emails. Just enter a few keywords related to your product or service, and Salesblink will generate a list of potential subject lines for you to choose from.
With Salesblink, you can quickly and easily create cold email subject lines that will help you get your messages opened and read. So why not give it a try today? One feature that sets this tool apart from others is that it also displays an open rate percentage because it is based on averages from various outreach campaigns.
Encharge:
Encharge is a free GPT-3-based AI-powered email subject line generator. It is an OpenAI protocol to predict human-like word formations and provides a variety of email tone options, ranging from appreciative to urgent.
If you’re looking for a way to improve your email open rates, consider using a free email subject line generator like Encharge. With Encharge, you can create attention-grabbing subject lines for your emails that are proven to increase open rates.
What’s great about Encharge is that it’s easy to use and you can test out different subject lines to see what works best for your audience. Plus, it’s free to use, so there’s no reason not to give it a try.
So if you’re looking for a way to improve your email open rates, definitely check out Encharge. It’s a free and easy-to-use tool that can help you create better subject lines for your emails.
Portent:
Portent is probably the simplest tool on this list. Once you’ve mastered the tool, this AI-powered tool can generate some creative marketing emails.
If you’re looking for a tool to help you generate awesome email subject lines, then you’ve come to the right place! Portent’s free email subject line generator is just what you need.
With this tool, you can enter in a few key details about what you’re trying to promote and the algorithm will do the rest, spit out a bunch of great possibilities for you to choose from.
It’s really that simple. So why not give it a try today and see how it can help you improve your email open rates?
Reply.io:
If you’re looking for a cold email subject line generator, Reply.io is a great option. With Reply.io, you can quickly and easily create cold email subject lines that are designed to get your message opened and read.
You just have to fill in your category and a keyword to generate cold email subject lines. You can get inspired by them or generate more email subject lines. It also features another service that help you check the quality of your emails.
Copy.ai:
If you’re like most people, you probably spend a lot of time thinking about the perfect email subject line. But what if there was a tool that could do the work for you for free?
Enter CopyAI, the email subject line generator. Just enter a few keywords and CopyAI will come up with a list of potential subject lines for you to choose from.
CopyAI is a free tool, and it’s easy to use. Just log in to the website, enter the goal of the email, and you will receive a list of subject lines based on the main points you want to cover, including some variations.
EmailDrips:
If you’re looking for a way to generate follow up email subject lines that will get your emails opened and read, you’ve come to the right place. The EmailDrips Followup Email Subject Line Generator is a simple, yet powerful tool that can help you create compelling, attention-grabbing subject lines for your follow-up emails.
Here’s how it works:
- Choose the appropriate category of email subject line generator.
- On the next page, fill in the form on the right sidebar.
- Hit the “Generate Copy” button.
- Copy and paste the generated subject lines into your follow-up email.
It’s that easy!
Inkforall:
If you’re like most people, you probably spend a lot of time thinking about the perfect subject line for your emails. But what if there was a way to take the guesswork out of it?
Introducing Inkforall’s Followup Email Subject Line Generator!
With this tool, all you have to do is enter the product name, product description, and tone of voice of your email and the algorithm will do the rest, creating a subject line that’s both attention-grabbing and relevant to your message.
Best of all, the generator is totally free to use. So why not give it a try today and see how it can help you get your message across?
Storylab.ai
If you’re looking for a great tool to help you come up with follow up subject line, then you’ll want to check out StoryLab.ai. This AI-powered tool will help you come up with attention-grabbing subject lines that will encourage your recipients to open and respond to your emails.
The Best Email Subject Line Generator.
The free email subject line generator listed above will surely help you get the work done. However, if you’re looking to get the highest quality, then you must try the Jasper AI tool.
Jasper AI (previously known as Jarvis AI), is a paid AI writing assistant software. But it also offers an impressive free tier of 10,000 words.
Jasper’s Artificial Intelligence has been taught by the world’s best SEO and Direct Response Marketing experts. A professional digital marketer uses Jasper to create compelling email subject lines that entice readers to open them.
Jasper AI has been rated 5/5 stars in almost 3000 reviews. In addition to this, it has been rated 4.8 (500+ reviews) on Capterra, 4.9 (300+ reviews) on G2 and 4.8 (500+ reviews) on Trustpilot.
It is not limited to just writing email subject lines, but you can even generate a whole SEO optimized blog post, social media post, Facebook ad copy and much more. So, don’t miss out and try Jasper AI for free today.
Conclusion
When sending a follow-up email, make sure the subject line grabs your recipient’s attention. The chances of receiving a response to your follow-up email increase when you use emotional touches and personalization in your subject line.
Optimizing your email subject line is crucial because it is the single most important factor that determines whether or not an email is read. A strong email subject line pushes the subscriber to read your email and act upon it.
There are several ways big companies are using to make their follow up email subject lines stand apart from the crowd. I have listed the 10 Actionable Tips to Craft the Perfect Follow Up Email Subject Lines for Your Business Growth.
However, if you’re still not sure, you can make use of free follow up email subject line generators. There are 5 tools I recommend you use before creating any new email.
The Jasper AI writing assistant is the best tool for any kind of written content, be it a blog post, social media post, Facebook ad copy, etc. You can use Jasper AI to write an impressive subject line for your email.
Though it is paid software, it has an amazing free tier of 10,000 words, which can be generated after signing up with credit card details. No money will be charged till you have finished the word limit.
Jasper is being used by thousands of advertising and social media agencies and even bloggers to help them write content easily. It has thousands of reviews with an average rating of 4.8+.
I highly recommend trying Jasper out. That’s it for today.
