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A special tool to personalize communication with buyers.


Klaviyo is a special tool that helps businesses talk to their customers in a more personalized way. It keeps track of what customers do on the business's website and helps the business send special messages to each customer based on their interests. For example, if a customer likes a certain type of product, the business can send them an email or text about a sale on that product. Klaviyo also helps the business see how well its messages are working and makes it easier to grow the business.

Klaviyo is a powerful customer platform that allows online brands to directly own and manage their consumer data and interactions. With Klaviyo, it's easy to turn one-time transactions with customers into long-term relationships at scale.

One key feature of Klaviyo is the database, which seamlessly integrates with your tech stack and provides a complete view of every customer's actions and behaviors. This includes what makes them click, bounce, and buy.

In addition to the database, Klaviyo offers a suite of proven email and SMS templates that can be used to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. With Klaviyo, you can effectively communicate with your customers without resorting to batching and blasting.

Over time, Klaviyo helps you uncover trends and patterns in customer behavior, allowing you to acquire and retain new customers while inspiring existing customers to buy again. All of this is available in one intuitive platform, without the need to rely on third-party marketplaces and ad networks.

In short, Klaviyo makes it easy to talk to every customer like you know them and grow your business on your terms.


Klaviyo offers a range of pricing options to suit the needs of businesses of all sizes. The company's pricing model is based on the number of email subscribers that users have and the number of emails they send per month.

Here's a breakdown of the pricing options:

Free Plan: This option allows users to send up to 500 emails per month and 150 free SMS/MMS credits per month for free. It features a built-in CDP and 60 days of support.

Email Plan: This option allows users to send up to 5000 emails per month to up to 500 subscribers for $20 per month. It also features a built-in CDP and Email & Chat Support.

Email and SMS Plan: This option allows users to send up to 5,000 emails per month and 1250 SMS/MMS credits per month to up to 500 subscribers for $35 per month.

Overall, Klaviyo offers competitive pricing and a range of options to suit the needs of businesses of all sizes. Its feature-rich plans and excellent customer support make it a great choice for anyone looking to improve the effectiveness of their email marketing efforts.

Company History

Klaviyo was founded in 2012 and has since become a leading provider in the industry, serving over 100,000 customers in more than 80+ countries. To date, Klaviyo has accumulated $100 billion in revenue, helping businesses prove the effectiveness of their email marketing efforts and drive conversions.

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