Act-On

Cloud-based integrated marketing automation software.

Description Products & Services Key Features General Info & Links

Description

Act-On is an integrated marketing automation software that helps consumer-focused businesses attract, convert, and close more leads. From email and social media to lead generation and nurturing, Act-On helps brands automate the customer journey and deliver more personalized, more effective campaigns.

With Act-On, businesses can create and automate their marketing processes, including lead capture, lead nurturing, and lead conversion. The software also provides reporting and analytics to help businesses track their marketing performance.

Act-On's Company History

Act-On was founded in 2008 by a team of marketing and technology veterans with a shared vision for how marketing automation could enable companies—even small and mid-sized businesses—to free up time, resources, and budget to focus on driving growth.

The company was bootstrapped for the first several years, perfecting the product and building a world-class team. In 2012, Act-On secured $13 million in Series A funding from Trinity Ventures and GGV Capital. The company has since become profitable and is now a global leader in marketing automation, with more than 10,000 customers in over 100 countries.

Act-On Pricing

Act-On's pricing is based on the number of contacts in your database. The more contacts you have, the more you'll pay. The price per contact goes down as you increase the number of contacts in your database.
The base price for Act-On is $900 per month. This includes up to 10,000 contacts. If you have more than 10,000 contacts, you'll pay an additional $0.30 per contact.

Act-On also offers a pay-as-you-go option. With this option, you only pay for the contacts you use. The price per contact is $0.60. They also hosts an Enterprise plan for which you have to contact their sales department.

If you're not sure which pricing option is right for you, you can always contact Act-On, and they will help you decide.

Customer Support

Act-On Software offers customer support that is available 24/7. The customer support team is knowledgeable and friendly, and they are always willing to help. If you ever have any questions or concerns, you can always contact customer support, and they will be more than happy to help.

Products & Services

Demand Generation

Act-On's demand generation solution includes several features that can help you reach your target audience. With its built-in intelligence and powerful tools, Act-On can help you create targeted campaigns that reach the right people at the right time.

Consumer Marketing

Act-On’s omnichannel marketing features let you reach your customers no matter where they are or what device they are using. You can connect with them through email, social media, your website, and more. Plus, you can track your omnichannel marketing campaigns to see which channels are most effective.

Customer Relationship Marketing

Act-On CRM is a powerful and easy-to-use tool to easily track and manage customer interactions, automate marketing tasks, and measure your marketing performance. It includes a wide range of features, including customer service, to help you improve customer support.

Customer Journey

Act-On's automated customer journey tool lets you easily create and track customer journeys, automate tasks and messages, and much more. This tool will help you accelerate and automate the customer journey, fine-tune your sales approach, and create an interactive web experience for your customers.

Customer Experience Marketing

Act-On provides powerful tools for segmentation, personalization, and engagement to create unforgettable customer experiences that will keep them coming back for more and take your business to the next level.

Loyalty Marketing

Act-On's customer loyalty program allows consumers to earn rewards for performing specific actions. Such strategies play a crucial role in engaging your audience and transforming them into brand advocates.

Customer Onboarding

Act-On customer onboarding software automates your onboarding campaigns by providing timely and scheduled training to transform them into lifelong advocates. This strategy helps you save time, money, and resources as the educational material are distributed automatically in the background.

Product Adoption

Act-On's product adoption platform helps deliver the education and resources your clients need after the purchase of the product. This very process can help your business increase its customer retention rate.

Product Marketing

Act-On’s product marketing features are designed to help marketing teams create and deliver high-impact campaigns that drive results. With Act-On, marketers can easily create and manage their campaigns, track their results, and optimize their performance.

Key Features

General Info & Links